Bertschi Bäckerei zum Brotkorb AG (Kloten)

A brief overview

2009Opening of the new Bertschi bakery at Talacherstrasse 20 in Kloten. This is where the future begins - with extremely positive prospects.

2001The production is relocated to spacious premises in Glattbrugg.

1986Christian and Annemarie Hertig, both long-time managers, take over the Bertschi Bakery.

1981Guido and Milly Bertschi are the third generation to run the business. The targeted promotion of deliveries lays the foundation for the current orientation of the Bertschi Bakery.

1927Walter and Klara Bertschi take the helm and run the business for over 50 years - the heyday of the Bertschi Bakery begins.

1896Emil and Anna Bertschi open the Bertschi Bakery at Marktgasse 7 in Zurich - "de Gipfel mit em B" becomes a well-known symbol in the city.

THE BERTSCHI STORY BEGINS IN 1896

More than 100 years ago, Marktgasse in the heart of Zurich was the culinary center of the city. Meat, vegetables, fruit, cheese - everything that the people of Zurich liked to buy fresh every day was available here in abundance.

Emil and Anna Bertschi couldn't have chosen a better location when they opened their bakery-pastry shop in 1896. Through tireless work, prudent management and, of course, thanks to high-quality products, the Bertschi bakery gained a very good reputation - the logo "de Gipfel mit em B" was soon part of the townscape.

Walter and Klara Maria Bertschi Linder took the helm in 1927 - and ran the business for over 50 years. Under their direction, the Bertschi Bakery really blossomed. They opened the "Gipfelstube" café and several branches in the Zurich area. Bertschi's good reputation spread far beyond Zurich.

With Guido and Milly Bertschi, the third generation was at work from 1981. Due to the changed situation at the Marktgasse, deliveries were specifically promoted - thus laying the foundation for the Bertschi Bakery's current orientation.

In 1986, long-time employee Christian Hertig and his wife Annemarie took over the business - the Bertschi Bakery was transformed into a joint-stock company. This marks the beginning of the latest phase in the tradition-rich history of the Bertschi Bakery.

Far-sighted and future-oriented strategies ensured that the Bertschi Bakery always kept up with the times without losing sight of the traditional baker's craft. Machines were used where they simplified certain work processes or were beneficial to the quality of a product - but never just to increase profitability.

Until the end of the 1990s, production was still taking place in Zurich's old town, but gradually it became too cramped there. In Glattbrugg, Bertschi Bäckerei rented suitable premises and set up a new production facility on an area of around 2000 m2. Compared to the past, conditions here are almost paradisiacal. Plenty of space, modern facilities, large freezer capacity. In the years that followed, the business developed extremely well. So the dream of a large-scale bakery of their own matured - and this idea became reality.

In April 2009, one of the most modern large bakeries in Switzerland was opened at Talacherstrasse 20 in Kloten. Tailor-made to the needs of the employees - and the Bertschi customers.

PICTURE GALLERY FROM 1896 TO TODAY